If good things had happened since the last update on August 22nd I guess that'd have been announced?
So I'm guessing bad things have happened?
For lack of information I'm guessing one of:
- the final hardware for FCC certification has not shown up for some reason.
- the hardware has shown up but failed FCC certification.
- you've burnt through the pledged money and realize you can't deliver everything without incuring a serious loss.
The first problem is the least serious one. The second quite an expensive problem but still not the end of the world. Even for the third I'm sure something can be done.
Even if the project has serious issues it's better to be open about them than stay silent.
The BLEDuino project is a good example.
Despite ultimately delivering they lost an awful lot of goodwill in the process - and not, I think, primarily because they were a year late but becasue they were so bad at handling communications.
Everyone knows Kickstarter projects often involve people who are doing this kind of thing for the first time and it's human nature to be over optimistic about time lines etc. And unexpected delays and problems occur even for the most experienced Kickstarter Creators.
I think you'd be surprised how forgiving people are prepared to be if you make mistakes, whether they're not really your fault or even if they're stupid and entirely your fault.
But people can only be forgiving if you're open about what's going on.
Lack of communication just leaves people to assume the worst (as I am in this posting).
Tell people what's happening and people can help out suggesting where to go from here.
I know FCC certification is very expensive. But if you've failed presumably it was something small, given the preparatory work put in in the hope of ensuring success, and presumably they've told you clearly what needs to be fixed to pass next time.
If submitting for FCC certification a second time means the finances no longer add up then explain this.
Similarly if for any other reason things don't add up anymore explain this.
People know they're taking a risk backing a Kickstarter project - a lot of them fail.
But if you're open maybe your backers can work with you to get over any last hurdles, or if things have really failed help you salvage and/or deliver as much as possible, e.g. software, schematics etc.
If it's a cost thing maybe things would still be possible if e.g. backers agreed to all, irrespective of their pledge, accept just 2 flutter basic boards (without even breakouts or cables)?
I don't know if Kickstarter provide an advice service for Creators in need of advise in problem situations? It would seem a sensible thing if they did.
Dissappearing from sight is the worst thing for your reputation, being open about problems can only help.
If there are just simple delays behind the current lack of visible activity then this message is completely OTT but without information people don't know where things stand.
And if you're being silent just because you're working round the clock to finish up software etc. then that's the worst thing - you're losing goodwill for no good reason.
Just take a few minutes to say something to your backers.
I hope I'm completely wrong in my guessing - but either way if things are going great or terrible please be open and communicate regularly about it.
Best wishes (I mean it!),